Product Promotion Optimization System

A system that determines promotional pricing for a product and for an objective function receives a non-linear time-dependent optimization problem for the product, where the non-linear problem includes a demand model and a plurality of constraints, and the constraints include a price ladder that includes a plurality of time periods and a non-promotional price for the product at each time period. For each of the time periods, the system determines a change in the objective function when the price at the time period includes a promotional price and all other prices on the price ladder are set to the non-promotional price to generate coefficients. The system determines a maximum value of the coefficients at each time period and generates an approximate Mixed Integer Programming ("MIP") problem based on the coefficients. The system determines a Linear Programming ("LP") relaxation of the MIP problem and solves the LP relaxation.

Researchers

Maxime Cohen / Kiran Panchamgam / Ngai-Hang Leung / Georgia Perakis

Departments: Sloan School of Management
Technology Areas: Artificial Intelligence (AI) and Machine Learning (ML) / Industrial Engineering & Automation: Logistics
Impact Areas: Connected World

  • product promotion optimization system
    United States of America | Published application

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