Organic Indoor Location Discovery

A method, apparatus and computer program product are provided to permit location discovery, including location discovery in indoor settings. The method may identify a wireless signature present at a geographical location and determine whether the wireless signature corresponds to a previously observed wireless signature associated with the predefined geographical location. In instances in which the wireless signature fails to correspond to a previously observed wireless signature, the method may also receive an identification of a geographical location and associate, such as by means of a processor, the wireless signature with the identification of the geographical location. A corresponding computer program product and apparatus are also provided.